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From the boardroom to the basketball court, some managers rely on berating and bullying employees. Researchers have learned one thing: It doesn’t work.
Countermarketing succeeds by exposing the motives behind the advertising of unhealthy products. It worked for teen smoking — could it do the same for junk food?
Psychologist Elizabeth Loftus has shown that our recall can be woefully unreliable. Slowly but surely, the legal system — and more of her peers — are taking her findings into account.
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