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How we want to be perceived influences how we act, and that presents persuasion opportunities. But the social factors involved are not easy to unravel.
COMIC: In the US, where political parties have increasingly staked claims on one side of the issue or the other, beliefs may be more about belonging than facts
Ten years after an influential book proposed ways to work with — not against — the irrationalities of human decision-making, practitioners have refined and broadened this gentle tool of persuasion
Psychologist Elizabeth Loftus has shown that our recall can be woefully unreliable. Slowly but surely, the legal system — and more of her peers — are taking her findings into account.
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